|
Your
customer forms first impressions
of web pages in as little as 50
milliseconds (1/20th of a second).
In the blink of an eye, web surfers
make nearly instantaneous judgments
of a web site's visual appeal.
First impressions can color judgments
of perceived credibility, usability,
and ultimately influence our purchasing
decisions. Creating a fast-loading,
visually appealing site can help
websites succeed.
Creating
a "clean, professional design"
is not easy on the Web. The Web
has constraints (screen size,
XHTML, bandwidth, etc.) which
are a moving target and limiting.
Creating appealing sites that
convert visitors yet load reasonably
fast is not simple.
Research
shows that reliable decisions
about your site can be made in
as little as 1/20th of a second—creating
an emotional judgment that can
color their decisions made after
further reflection. Even though
your site may have superior products,
services, or usability, an initial
negative impression from a poor
or slow design can steer customers
toward your competition. You only
get one chance to create a good
first impression, make it count.
A clean, professional and fast-loading
site can ensure that your first
impression will be a good one.
Users
tested had an emotional reaction
to those home pages that they
could not control. This pre-cognitive
"affective reaction"
is a physiological response to
what they see on the screen –
a gut reaction.
|
